About...
Our HistoryAfter 25+ years in corporate communications, Theresa Fischette founded White Light Communications in May 2003 with the purpose of using her vocation as a writer and her love of community to improve quality of life in small towns. Today, she continues to do so by engaging, connecting, and guiding people, businesses, and organizations with their community. Our Higher Purpose
Our higher purpose is to improve quality of life within small towns. About Our Vision
Our vision is to transform communities by engaging, connecting, and guiding people, businesses, and organizations until their many "hidden treasures" are discovered and presented for all to see. Our Mission
Our mission is to: Provide the community with a safe forum in which to use their collective “voice” to learn who they are today; to
discover their hidden assets; and to fulfill their dreams of who they wish to become ten years from now.
Expand the community’s knowledge of its local history as a means of honoring its past and understanding how it
influences its present and the future.
Support the community’s revitalization/transformational needs by providing support services that capitalize on its
strengths, strengthen its weaknesses, explore new opportunities, and minimize real or perceived threats.
Act as a clearinghouse and referral service for those seeking resources and opportunities for building social
capital and raising required funds.
Develop and/or support a variety of programs and engagements designed to educate the public about the community’s local history; to promote its heritage; and to attract new businesses to the community.
Serve as a role model for revitalization efforts by establishing a local presence; instilling confidence in the
“revitalization” efforts; and attracting other businesses to do the same.
Our Philosophy
In her book, Story of a Soul, Saint Therese de Lisieux embraces a fresh leadership approach known as “The Little
Way.” She encourages us to follow the lead and needs of others while acknowledging, recognizing, and promoting their
efforts too. Saying, "rather than aspiring to doing great deeds" she asks us to "do many small deeds with great
love." With this philosophy in mind, we wish to inspire others in the same way others inspire us. About Theresa Fischette
Professional Experiences As Principal of White Light Communications, Theresa has six years of marketing communications experience developing marketing materials to promote the assets of businesses and organizations, large or small.
With 25 years of experience providing technical communication services to Rochester area corporations, Theresa has a gift for translating abstract concepts into a simple, concrete language layman can understand, visualize, and apply.
Small Town Experience As a parent, Theresa raised two children in the Village of Honeoye Falls, New York. During the course of 24 years, she had the opportunity to experience small town living at its best…literally. As a resident of the wealthiest town in Monroe County (Mendon), Theresa leaned many did not truly appreciate or take advantage of all its rich offerings.
As an empty nester, Theresa has lived the past year in the Village of Holley in Orleans County. As an outsider
looking in, she has the unique opportunity of viewing Holley with a fresh set of eyes. It is from this vantage point
she has gained a new appreciation for what Honeoye Falls offered. Approximately the same size of Honeoye Falls both in area size and population, Holley is a small bedroom community located in one of the most depressed counties in the nine-county metropolitan area of Rochester New York; that of Orleans County. It is through this first-hand experience that she sees their strengths and their weaknesses; is keenly aware of potential threats (real or perceived); and sees areas of great opportunity. In her words, “Holley has so much untapped potential with many hidden treasures, the greatest being their people, their scenic landscape, and their rich history as part of the Erie Canalway Heritage. It is for these reasons and more that Holley is a truly a ‘diamond in the rough’.”
Community Service Experience As Editor of the bi-monthly newsletter, “SaltPort Press”, Theresa is giving Holley residents a voice in which to
share news of local interests; a voice not heard in 38 years!
As member of the Orleans County Chamber of Commerce, Theresa is gaining knowledge of the wealth of resources available to area residents and businesses.
As Secretary/Treasurer of the Holley Business Association, Theresa is learning the challenges and opportunities facing local service, retail, and agricultural businesses.
As Secretary of the Village Planning Board’s Steering Committee, Theresa is actively involved in developing Holley’s Comprehensive Master Plan (CMP) - a living document that, under the stewardship of the Planning Board, establishes a common vision for what Holley will ultimately look like 10 years from now.
As a Corporate Sponsor of the “Treasures of Holley Mural Project”, Theresa is working with the Holley Rotary Club in creating marketing materials to promote an eight-panel mural to be placed on a kiosk in the canal park along side the Erie Canal. Painted by local artist, Stacey Kirby, this mural not only encourages the public to visit Holley to learn about what it has to offer, but educates them as to the area’s rich history as part of the Erie Canal Heritage Trail.
Copyright © 2010 White Light Communications. All rights reserved.
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